Senior Graphic Designer · Portfolio 2026

GraphicDesigner

Join UP! campaign for Łódź Airport on a phone

Integrated campaigns across digital, print and outdoor, built to scale across the Baltics and Europe.

Adobe Illustrator, Photoshop, InDesign, Figma, Canva and generative AI tools

Adobe CC · Figma · Canva · generative AI & AI assistants

CPP: CAIMERA

About

Senior Graphic Designer with 10+ years of experience developing integrated campaigns across digital, print, and outdoor.

Specialized in scalable brand campaigns across Baltic and European markets, combining strong visual direction with process optimization and cross-functional collaboration.

Builds and streamlines design workflows: clear step-by-step processes, templates and design systems that make the work faster, more predictable and consistent across every channel.

Experience
10+ years
Markets
Across Europe
Languages
ENG · LV · RU
Based in
Salaspils, Latvia

portfolio

Rit's Chippy trifold menu
Cool Padel social post on a phone
Livol shopping bag
Infinity Gel jars
Rit's Chippy menu · Cool Padel · Livol · Infinity Gel

Digital

Selected · screens, social, airports

Coral Travel digital screen ad
Coral TravelDigital screen
Pommery champagne retail screen ad
PommeryRetail screen
Join UP! Łódź Airport campaign visuals on three screens
Join UP! × Łódź AirportCampaign
Hedonya social media visual on a phone
HedonyaSocial media

Package

Selected · boxes, labels, jars

Infinity Gel jars with pink gel
Infinity GelPackaging
Vīzes Medus honey jar label
Vīzes MedusLabel
Percy's Florentines chocolate packaging
Percy'sPackaging
Three Mīdijas mussel tins held out by hands
MīdijasLabel

Print

Selected · posters, menus, cards

Laima promotional poster and round sticker
LaimaPromotion
Carlstons restaurant business cards
CarlstonsBusiness cards
Coffee, tea and snack bar bifold menu
Snack Bar MenuBifold
Graci Laboratories hot cereal poster series
Graci LaboratoriesPoster series

Worked with

Join UP!Coral TravelOrkla CareManaslecas.lvVynotekaNailinfinityĶekavaLivikoValmiera GlassMēbeļu NamsIl PatioTGI FridaysSkaistákPieci simti

…and many more

core
expertise

experience

2025 – 2026

Senior Graphic Designer

Join UP Baltic Ltd

  • Originated advertising campaign concepts that were later adopted and scaled across European markets
  • Designed campaign assets across digital, outdoor, and print channels
  • Conceptualized and delivered brand advertising campaigns across the Baltics and Poland, with a focus on scalability across major cities and high-traffic airport environments
  • Introduced and implemented new presentation formats and visual concepts for newsletter communications

2024 – 2025

Senior Graphic Designer

Smart Data Print Ltd

  • Conceptualized and executed creative concepts and visual solutions for multi-channel advertising campaigns
  • Designed campaign assets and promotional materials for various client brands
  • Owned the full project lifecycle, from initial client communication and concept development to material selection, coordinating site measurements, and final execution
  • Oversaw final production of design assets for print and digital distribution

2022 – 2024

Graphic Designer

Coral Travel Latvia Ltd

  • Defined and developed the brand’s visual identity to establish a strong and distinctive market positioning
  • Created compelling visual concepts and marketing materials to promote travel products and destinations
  • Planned and produced content for social media, building cohesive storytelling-driven social media grids
  • Led the development of key visuals for brand campaigns across the Baltic region

2016 – 2019

Graphic Designer

STS Group Ltd

  • Led the development of visual concepts for integrated advertising campaigns from ideation to final execution
  • Designed campaign assets across digital, outdoor, and print channels for various brands
  • Collaborated with cross-functional teams including copywriters, marketers, and account managers
  • Ensured brand consistency and high creative standards across all campaign touchpoints

2013 – now

Freelance Graphic Designer

Independent

  • Developed brand identities and visual systems for clients across tourism, hospitality, retail and other sectors
  • Created visual concepts for integrated marketing campaigns across digital and print
  • Built and implemented design systems and workflows, empowering clients to independently maintain consistent social media visuals
  • Managed client relationships and led projects end-to-end, from initial briefing and concept development to final delivery

education

Riga Technical University, Richmond and Hillcroft Adult Community College, University of the Arts London, LinkedIn Learning Turība University Coursera

Digital Marketing with AI Tools

Turība University

Riga, Latvia · 2026 · 3 ECTS

Figma Mastery: From Wireframes to Prototypes

Coursera

Online · 2026 · 14-course specialization · Verify ↗

Graphic Design

Richmond Adult Community College

London, UK · 2015

Introduction to Web Design

Richmond Adult Community College

London, UK · 2015

Drawing

UAL Central Saint Martins

London, UK · 2015

Design courses

LinkedIn Learning (Lynda.com)

Online · 2013 – now

Contact

let's talk

natalijabalasova@gmail.com

Email

natalijabalasova@gmail.com

Phone

+371 22 00 54 07

Location

Salaspils, Latvia

Languages

English · Latvian · Russian